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AIDA marketing

AIDA

Other of the oldest mnemonics in MARKETING. AIDA describes the stepping stones to successful communication:

  • get Attention
  • hold Interest
  • arouse Desire; and
  • obtain Action

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Posted by admin in Business as a hobby, My Blog, 0 comments

Purpose = Freedom

purpose is freedom
It’s fair to say that if you don’t know your purpose in
life, you won’t be spending much time working on it. So
what will you end up doing with your working time instead?
Three things: 1) Working on your needs, 2) Working on other
people needs, 3) Working on other people’s purposes.
If you don’t know your purpose, the limit of the work you do
for yourself will be stuck at the level of need, which at
best has the potential to grow into greed. Not particularly
fulfilling spending your whole working life this way… Try it
yourself for a few decades if you don’t believe me, and then
look at the passionless shell that stares back at you from
your mirror.
As you work with/for other people, most likely you’ll be
putting lots of effort into satisfying other people’s needs
and greeds: your boss, your customers, your company’s
investors, etc. Even in your free time, you’ll be working to
fulfill the desires of advertisers who want you to watch TV
and buy stuff. Again, not particularly satisfying, although
you may be thrown a few bones by your benefactors, such as
the “gift” of working on some interesting projects. This
kind of life will ultimately make you want to stand up and
shout, “What exactly is the point of all of this?” But if
you actually do that, you’ll only get blank stares in
return. There is no point.
Now if you’re very lucky, you may get the chance to work for
someone or some organization which is itself focused on
achieving a conscious purpose. However, there’s no telling
what that purpose might be. If you don’t know your own
purpose, you can’t consciously choose to work for someone
whose purpose aligns with yours except by accident or
chance, and the odds of alignment are low. So there’s a good
chance you’ll be working hard to achieve a purpose you don’t
agree with. For example, if you join the military, you may
be put to use to achieve some big purpose, but what exactly
will it be? Most likely, in such situations, you’ll be given
a purpose to achieve that isn’t what you’d choose
consciously for yourself. Fulfilling to spend your whole
life this way? Not likely, but it’s at least a decent path
for people who don’t like to think much — others will take
care of all the thinking for you (and benefit greatly from
all your thoughtless doing).

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Posted by admin in Business as a hobby, Mindfulness, My Blog, Success & Goal Achievement, 0 comments

New Economy, New Consumer

economy

 

New businesses will have failed to notice that consumers are different these days. They have become more knowledgeable, more demanding and less dependable. These changes are of great significance, but, first, it is helpful to look at the background from which they have sprung.

 

Advertising in its earliest form was promoted by the industrial revolution in the 18th century. As manufacturing hit its stride on both sides of the Atlantic and products rolled off assembly lines, firms needed ways to stimulate demand for the goods they were making. Mass advertising started to appear in the 19th century and took off in the 20th. The consumer society that emerged was one where products and services were clearly branded, and brands were designed to reflect appealing values in a bid to differentiate them in the mind of the average shopper. Emotive characteristics were attributed to goods: “if I buy this soap, I will be happy”. Marketers promoted a lifestyle that people were encouraged to aspire to. Advertising was in the business of selling dreams. Continue reading →

Posted by admin in Business as a hobby, My Blog, 0 comments