advertising

The Mystery Of The Priestess coaching cards spread

mystery 1 300x160 - The Mystery Of The Priestess coaching cards spread

  • Do you control a situation in your business?
  • Do you have reliable assistants?
  • What about the financial situation of the company?
  • How effective is your advertising, communications, and all that? This what makes you famous.
  • What should you avoid or hope for?
  • Do you like the business that you are engaged in? Your predisposition to it.
  • Did you choose the correct direction and right priorities for investing money?
  • Will there be any profit in the near future?
  • Your luck in this business. The possible profit in the future.

Price: 500 EUR

ORDER

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AIDA marketing

AIDA

Other of the oldest mnemonics in MARKETING. AIDA describes the stepping stones to successful communication:

  • get Attention
  • hold Interest
  • arouse Desire; and
  • obtain Action

Continue reading →

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Advertising

The expenditure on ADVERTISING in a period expressed as a percentage of the total sales for the period.  Most manufacturers believe that best promotion in newspapers and magazines for their products is a flattering copy in the editorial sections of the publication. More people make purchasing decisions on the basis of the prosaic recommendations of a well-respected correspondent than on the strength of a dazzlingly beautiful advertisement. A major part of the job of PUBLIC RELATIONS is to encourage such copy.

 

A way of achieving this at a price is to make advertisements look like editorial. Such “advertorials” are appearing in an increasing number of lifestyle magazines and always have the word “Advertisement” at the top. Continue reading →

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Advertising Brief

brief 300x188 - Advertising Brief

A statement on the objectives of an ADVERTISING CAMPAIGN that is agreed between an ADVERTISING AGENCY and its client (sometimes known as an “agency brief”) a brief. It contains a brief history of the PRODUCT to be advertised and is the starting point for any agency′s work.

A good brief helps to minimise misunderstanding in the delicate relationship between an agency and its client. In theory, the client determines the advertising objectives. plans the overall advertising strategy and sets the advertising budget. The agency then prepares and evaluates the advertisements and develops a MEDIA PLAN. In practice. however, the division of labor is determined agency and client. Continue reading →

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Growing Pains For The New Economy

 

painsneweconomy 300x188 - Growing Pains For The New Economy

 

If the internet revolution was slow off the blocks, by the end of the 20th century it had reached a headlong sprint. At the beginning of 2000, there were over 1 billion pages on the World Wide Web. Internet millionaires were being made by the minute, and any would-be entrepreneur with half an idea was welcome to join the party.

The e-commerce boom had begun, and venture capitalists were falling over themselves to provide the finance. The airwaves crackled with advertising for dotcoms, and advertisements on billboards, buses and in the broadsheets were reinforcing the messages. Technology stocks soared on Wall Street, and adland rubbed its hands together as the money rolled in. Amazon’s value peaked at $39.4 billion and Yahoo!, the world’s biggest portal, reached a dizzying $125 billion. Elsewhere, a rash of new entrains replaced some of the traditional bricks-and-mortar bluechip occupants of the UK’s FTSE 100 index.

In the UK, with its narrow choice of mass communication channels, media owners found that competition for limited airtime and outdoor space meant they could sell to the highest bidder. There was even talk of secret higher rates being offered to the more gullible dotcoms. The cost proved unsustainable, and investors either wised up or lost their nerve.

The skeptics were slow to find their voices, but tales of bad management, naive business plans, overstaffing and massive overspending gradually began to filter through.  Suddenly, those previously hailed as heroes of the new economy were being viewed with suspicion by the markets. Continue reading →

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Advertising

Advertising 300x188 - Advertising

 

The advertising industry, as much as its own inventions. lives under the impression that it creates. Part of that impression used to be that advertising was a worthy profession based on much research into consumer behavior and even more understanding of it. Anybody who knows that women in New York use nearly 30times as much make-up as women in Vermont must surely know more about consumers than consumers know about themselves.

But the impression that the advertising industry has given in recent years has been rather different. It has appeared to be an industry obsessed with growth at almost any price and willing to follow any fad for a quick profit. Continue reading →

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New Economy, New Consumer

neweconomy 300x188 - New Economy, New Consumer

 

New businesses will have failed to notice that consumers are different these days. They have become more knowledgeable, more demanding and less dependable. These changes are of great significance, but, first, it is helpful to look at the background from which they have sprung.

 

Advertising in its earliest form was promoted by the industrial revolution in the 18th century. As manufacturing hit its stride on both sides of the Atlantic and products rolled off assembly lines, firms needed ways to stimulate demand for the goods they were making. Mass advertising started to appear in the 19th century and took off in the 20th. The consumer society that emerged was one where products and services were clearly branded, and brands were designed to reflect appealing values in a bid to differentiate them in the mind of the average shopper. Emotive characteristics were attributed to goods: “if I buy this soap, I will be happy”. Marketers promoted a lifestyle that people were encouraged to aspire to. Advertising was in the business of selling dreams. Continue reading →

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