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The Wealthy Mindset – How Your Thoughts Affect Your Financial Future

 

wealthy mindset 300x188 - The Wealthy Mindset - How Your Thoughts Affect Your Financial Future

 

Surely you’ve heard the saying that when you
believe in yourself, you can do anything. It’s a
piece of advice that gets passed around for a
reason – because it’s 100% true! It especially
applies to having a wealthy mindset. It doesn’t
matter where you’re starting from; with the right
steps, the sky really is the limit.

 

 

Believing In Yourself

 

Believing In Yourself 300x188 - The Wealthy Mindset - How Your Thoughts Affect Your Financial Future

 

The first step is to truly believe that you can
accomplish anything when you set your mind to it.
You can prove to yourself that you believe you can
become wealthy by taking it seriously and making
concrete plans.

Financially, where are you right now and where do
you want to be? It doesn’t matter how far you need
to travel, you just need to set out plans right
now.

The next thing you need to work on is the “how” of
it all. What actions will you take in order to
achieve the wealth you desire?

When you write these plans down, you’ll be holding
something concrete that you can believe. It’s a
promise you’re making yourself for the future. You
can refer to your plans often as you begin to use
your wealthy mindset to take swift action.  Continue reading →

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Growing Pains For The New Economy

 

painsneweconomy 300x188 - Growing Pains For The New Economy

 

If the internet revolution was slow off the blocks, by the end of the 20th century it had reached a headlong sprint. At the beginning of 2000, there were over 1 billion pages on the World Wide Web. Internet millionaires were being made by the minute, and any would-be entrepreneur with half an idea was welcome to join the party.

The e-commerce boom had begun, and venture capitalists were falling over themselves to provide the finance. The airwaves crackled with advertising for dotcoms, and advertisements on billboards, buses and in the broadsheets were reinforcing the messages. Technology stocks soared on Wall Street, and adland rubbed its hands together as the money rolled in. Amazon’s value peaked at $39.4 billion and Yahoo!, the world’s biggest portal, reached a dizzying $125 billion. Elsewhere, a rash of new entrains replaced some of the traditional bricks-and-mortar bluechip occupants of the UK’s FTSE 100 index.

In the UK, with its narrow choice of mass communication channels, media owners found that competition for limited airtime and outdoor space meant they could sell to the highest bidder. There was even talk of secret higher rates being offered to the more gullible dotcoms. The cost proved unsustainable, and investors either wised up or lost their nerve.

The skeptics were slow to find their voices, but tales of bad management, naive business plans, overstaffing and massive overspending gradually began to filter through.  Suddenly, those previously hailed as heroes of the new economy were being viewed with suspicion by the markets. Continue reading →

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The Renaissance Of The Brand

There was a peculiar cult about in the 1980s which, for want of a better name, could be called “brand worship”. Its core belief was that brand names had a great and immutable value that most people had failed to appreciate. The cult found some of its keenest followers in Europe, which was stuffed with fine old-name products suffering a similar fate as its fine old-name aristocrats.

brand 300x188 - The Renaissance  Of The Brand

 

Hidden Assets

Continue reading →

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Customer Challenges

customerchallenges 300x188 - Customer Challenges

 

The fickleness or lack of dependability of today’s consumers may be partly because they are baffled by the huge choice they have and find it difficult to keep up with the constant flow of new goods and services onto the market. The complexity of 21st – century life makes it difficult, even inappropriate, to be consistent. The way people behave may not even be consistent with the values they espouse. For example, at demonstrations outside Nike Town outlets against the company’s use of underage labor in its outsourced manufacturing plants, some of the protesters sported Nike training shoes. Continue reading →

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Relationship Marketing

marketing 300x188 - Relationship Marketing

 

The higher level of customer expectations that exists today is one of the reasons behind the fashion for customer relationship management (CRM) programmes. Relationship marketing has caused a great deal of excitement within the marketing industry. The big idea is that companies put their customers at the heart of their marketing efforts, asking for and listening to their wants and needs. Product-focused marketing, which often resulted in a company contacting individuals numerous times with unrelated messages about different products, is being replaced by customer-centered systems aimed at what might be called “joined-up” communications with customers and potential customers. Huge investments are being made in customer databases that collate information on all purchasing behavior. thereby, the theory goes, relationships are created that emulate the bond that customers had with their local shopkeeper in days gone by. Continue reading →

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New Economy, New Consumer

neweconomy 300x188 - New Economy, New Consumer

 

New businesses will have failed to notice that consumers are different these days. They have become more knowledgeable, more demanding and less dependable. These changes are of great significance, but, first, it is helpful to look at the background from which they have sprung.

 

Advertising in its earliest form was promoted by the industrial revolution in the 18th century. As manufacturing hit its stride on both sides of the Atlantic and products rolled off assembly lines, firms needed ways to stimulate demand for the goods they were making. Mass advertising started to appear in the 19th century and took off in the 20th. The consumer society that emerged was one where products and services were clearly branded, and brands were designed to reflect appealing values in a bid to differentiate them in the mind of the average shopper. Emotive characteristics were attributed to goods: “if I buy this soap, I will be happy”. Marketers promoted a lifestyle that people were encouraged to aspire to. Advertising was in the business of selling dreams. Continue reading →

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