consistent

Customer Challenges

customerchallenges 300x188 - Customer Challenges

 

The fickleness or lack of dependability of today’s consumers may be partly because they are baffled by the huge choice they have and find it difficult to keep up with the constant flow of new goods and services onto the market. The complexity of 21st – century life makes it difficult, even inappropriate, to be consistent. The way people behave may not even be consistent with the values they espouse. For example, at demonstrations outside Nike Town outlets against the company’s use of underage labor in its outsourced manufacturing plants, some of the protesters sported Nike training shoes. Continue reading →

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