market

Financial Integrity Of the Company spread

financial 300x160 - Financial Integrity Of the Company spread

  1. Your market niche (brand).
  2. Using the effect of the lever. What needs to be done to achieve success and increase profits.
  3. Analysis of the firm’s ability to expand operations. How to go beyond what is possible? The advice can be obtained.
  4. Predictability of profit. The possibility of continuous income.

Price: 500 EUR

ORDER

Posted by admin in Card Spreads, My Blog, 0 comments

Millionaire Rule #9: Be An Entrepreneur

 

entrepreneur 300x188 - Millionaire Rule #9: Be An Entrepreneur

 

Being an entrepreneur takes a pure drive, but it can be done. You have to have the desire to succeed. A good example of the entrepreneur spirit can be found in Joe Palko and Scott Sanfilippo from Wilkes-Barre, Pennsylvania. When they became ferret owners in 1994, they soon realized there were very few pet stores that carried food or toys for ferrets. Most retail pet stores were reluctant to carry product for this group of animals that seemed to have such a small share of the market.

 

Joe and Scott started TheFerretStore.com to serve ferret owners like themselves and worked on the business every night after work before devoting themselves to the business full time in 1999. Today, that has over 1,500 ferret products and has expanded their company to include AnimalCages.com, PetCareCentral.com, CritterCentral.com, TheKittyStore.com, and RabbitCentral.com. They continue to develop a specialty market with more supplies that are sold online for popular pets and small animals.

 

They certainly had the desire to succeed. Starting a business with a vision in your mind to actually making money takes relentlessness effort every day in order to move things forward. It doesn’t work well if someone else is cheering you on from the outside. That type of motivation will fade, especially when it starts to get hard running your own business. Your persistence and determination have to come from within you. Successful entrepreneurs will see progress every day and work hard to make that happen. Continue reading →

Posted by admin in Business as a hobby, My Blog, Success & Goal Achievement, 0 comments

Millionaire Rule # 1: Ask Questions

 

 

Ask Questions 300x188 - Millionaire Rule # 1: Ask Questions

 

When two brothers, named McDonald, ordered eight multi-mixers for their hamburger stand in San Bernardino, California, Ray Kroc, a multi-mixer machine salesman, knew he was on to something. He acquired the rights to the McDonald name and opened his first franchise in Des Plaines, Illinois in 1954. The rest, as they say, is history. Ray Kroc, in his fifties, seized the opportunity that was staring him in the face. It was not a complicated concept: hamburgers, French fries, and milkshakes. Today, the average McDonald restaurant franchise brings in a $1.4 million per year.

 

Ray Kroc asked questions about the business he was interested in, how things work, the economy, etc. He created a business model based on his findings by asking questions about the business and what keeps the customers coming back for more. It turned out to be a basic business that money makes money hand over fist. It doesn’t matter what the business is. It can be a product or service, and when you add your value and expertise to the mix, you can be very successful. However, making money is at its core.

 

Another example is a research chemist, Neil McCarthy who started investing in the stock market in the 70’s when he was 34 years of age. When stocks went down, he purchased more contributing to his IRA and 401K. His employer matched it 100% giving him risk-free money. It was during the 90’s bull market when he received a huge payoff because his stock doubled in three years, allowing him to reach $1 million.

Continue reading →

Posted by admin in Business as a hobby, My Blog, Success & Goal Achievement, 0 comments

Advertising Brief

brief 300x188 - Advertising Brief

A statement on the objectives of an ADVERTISING CAMPAIGN that is agreed between an ADVERTISING AGENCY and its client (sometimes known as an “agency brief”) a brief. It contains a brief history of the PRODUCT to be advertised and is the starting point for any agency′s work.

A good brief helps to minimise misunderstanding in the delicate relationship between an agency and its client. In theory, the client determines the advertising objectives. plans the overall advertising strategy and sets the advertising budget. The agency then prepares and evaluates the advertisements and develops a MEDIA PLAN. In practice. however, the division of labor is determined agency and client. Continue reading →

Posted by admin in Business as a hobby, My Blog, 0 comments

Growing Pains For The New Economy

 

painsneweconomy 300x188 - Growing Pains For The New Economy

 

If the internet revolution was slow off the blocks, by the end of the 20th century it had reached a headlong sprint. At the beginning of 2000, there were over 1 billion pages on the World Wide Web. Internet millionaires were being made by the minute, and any would-be entrepreneur with half an idea was welcome to join the party.

The e-commerce boom had begun, and venture capitalists were falling over themselves to provide the finance. The airwaves crackled with advertising for dotcoms, and advertisements on billboards, buses and in the broadsheets were reinforcing the messages. Technology stocks soared on Wall Street, and adland rubbed its hands together as the money rolled in. Amazon’s value peaked at $39.4 billion and Yahoo!, the world’s biggest portal, reached a dizzying $125 billion. Elsewhere, a rash of new entrains replaced some of the traditional bricks-and-mortar bluechip occupants of the UK’s FTSE 100 index.

In the UK, with its narrow choice of mass communication channels, media owners found that competition for limited airtime and outdoor space meant they could sell to the highest bidder. There was even talk of secret higher rates being offered to the more gullible dotcoms. The cost proved unsustainable, and investors either wised up or lost their nerve.

The skeptics were slow to find their voices, but tales of bad management, naive business plans, overstaffing and massive overspending gradually began to filter through.  Suddenly, those previously hailed as heroes of the new economy were being viewed with suspicion by the markets. Continue reading →

Posted by admin in Business as a hobby, My Blog, 0 comments

Advertising

Advertising 300x188 - Advertising

 

The advertising industry, as much as its own inventions. lives under the impression that it creates. Part of that impression used to be that advertising was a worthy profession based on much research into consumer behavior and even more understanding of it. Anybody who knows that women in New York use nearly 30times as much make-up as women in Vermont must surely know more about consumers than consumers know about themselves.

But the impression that the advertising industry has given in recent years has been rather different. It has appeared to be an industry obsessed with growth at almost any price and willing to follow any fad for a quick profit. Continue reading →

Posted by admin in Business as a hobby, My Blog, 0 comments

The Renaissance Of The Brand

There was a peculiar cult about in the 1980s which, for want of a better name, could be called “brand worship”. Its core belief was that brand names had a great and immutable value that most people had failed to appreciate. The cult found some of its keenest followers in Europe, which was stuffed with fine old-name products suffering a similar fate as its fine old-name aristocrats.

brand 300x188 - The Renaissance  Of The Brand

 

Hidden Assets

Continue reading →

Posted by admin in Business as a hobby, My Blog, 0 comments

Customer Challenges

customerchallenges 300x188 - Customer Challenges

 

The fickleness or lack of dependability of today’s consumers may be partly because they are baffled by the huge choice they have and find it difficult to keep up with the constant flow of new goods and services onto the market. The complexity of 21st – century life makes it difficult, even inappropriate, to be consistent. The way people behave may not even be consistent with the values they espouse. For example, at demonstrations outside Nike Town outlets against the company’s use of underage labor in its outsourced manufacturing plants, some of the protesters sported Nike training shoes. Continue reading →

Posted by admin in Business as a hobby, My Blog, 0 comments

Customer Power

 

customerpower 300x188 - Customer Power

 

Another tricky area for marketers is the degree to which they should accept what customers tell them. Some customers will tell a company what they think it wants to hear, especially if it is rewarding them for being so open. Some will pay little attention to the truth of their answers, and others may deliberately lie – perhaps overstating a criticism to make sure it is not ignored.

One outcome of taking everything the customer offers at face value is that supposedly “customer-led” brands begin to adopt similar values in an attempt to reflect the target market’s values and lifestyles. products and services as diverse as airline travel and food could feasibly share the attributes “empowering” and “approachable”. In the case of an airline, research groups would have talked about the importance of being in control of their travel arrangements need to be altered. By comparison, a convenience food brand could reflect the empowerment lifestyle attribute by offering consumers good food without the effort. Approachability could relate to care-lines giving consumers the option to call up with nutritional or recipe queries. The unique selling proposition is therefore buried by the desire to appeal to the customer.

Posted by admin in Business as a hobby, My Blog, 0 comments