marketing

Financial Integrity Of the Company spread

financial 300x160 - Financial Integrity Of the Company spread

  1. Your market niche (brand).
  2. Using the effect of the lever. What needs to be done to achieve success and increase profits.
  3. Analysis of the firm’s ability to expand operations. How to go beyond what is possible? The advice can be obtained.
  4. Predictability of profit. The possibility of continuous income.

Price: 500 EUR

ORDER

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Millionaire Rule # 8: Create Value And Know How To Sell It

 

create value 300x188 - Millionaire Rule # 8:  Create Value And Know How To Sell It

 

 

Creating value and knowing how to sell is an important millionaire rule. Doing one without the other is pointless. As an entrepreneur, there is no more important product or service than to sell your own ideas. With all the technology and information available today, how do you do that? Think like your customer. Make an effort to understand the way that your customer processes ideas. In other words, think like your customer.

 

 

Entrepreneur, Matt Wegrzyn, knew how to create value and how to sell it. He knew there was a need for domain names so he was able to buy and sell domain names beginning at a young age. Some of his best deals sold for over six figures. Anything can happen with a great idea, creativity, and hard work. Matt is living proof. Continue reading →

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Millionaire Rule # 3: Avoid Get-Rich Quick Schemes

 

avoid 300x188 - Millionaire Rule # 3: Avoid Get-Rich Quick Schemes

 

Tony Lewis, the business owner, and writer was determined to get to the bottom of as many ‘get rich quick’ schemes that seem to pop up every day on the Internet. He found everything from real estate investing to affiliate marketing, all with incredible claims of making loads of money in a short amount of time. You do NOT want to fall prey to these scams and con artists. When Tony made the effort to get to the bottom of these so-called legitimate programs and investments for making money, he posed as an investor and managed to convince the owners that he was seriously interested in purchasing their entire business and website.

 

When the owners realized how much money they could make by selling their business to Tony, they gave him free access to their private member areas to review what he would be buying. In fact, the owners actually bragged about how many people had bought their useless programs. He continually found links leading to other websites that would ask for more money or the links didn’t work at all. There was no email support or help section and you could forget about ever getting a refund. Of course, when they contacted him again to see if he was still interested in purchasing their business, he didn’t respond to them.

 

You need to understand the difference between investing and speculation. When you are engaged in a business that generates cash and is sustainable, then you are investing. Generating sustainable cash over the long haul will yield value. When you are ready to get out of the business or do something else, you can sell it for a nice profit. Continue reading →

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AIDA marketing

AIDA

Other of the oldest mnemonics in MARKETING. AIDA describes the stepping stones to successful communication:

  • get Attention
  • hold Interest
  • arouse Desire; and
  • obtain Action

Continue reading →

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Advertising

The expenditure on ADVERTISING in a period expressed as a percentage of the total sales for the period.  Most manufacturers believe that best promotion in newspapers and magazines for their products is a flattering copy in the editorial sections of the publication. More people make purchasing decisions on the basis of the prosaic recommendations of a well-respected correspondent than on the strength of a dazzlingly beautiful advertisement. A major part of the job of PUBLIC RELATIONS is to encourage such copy.

 

A way of achieving this at a price is to make advertisements look like editorial. Such “advertorials” are appearing in an increasing number of lifestyle magazines and always have the word “Advertisement” at the top. Continue reading →

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Growing Pains For The New Economy

 

painsneweconomy 300x188 - Growing Pains For The New Economy

 

If the internet revolution was slow off the blocks, by the end of the 20th century it had reached a headlong sprint. At the beginning of 2000, there were over 1 billion pages on the World Wide Web. Internet millionaires were being made by the minute, and any would-be entrepreneur with half an idea was welcome to join the party.

The e-commerce boom had begun, and venture capitalists were falling over themselves to provide the finance. The airwaves crackled with advertising for dotcoms, and advertisements on billboards, buses and in the broadsheets were reinforcing the messages. Technology stocks soared on Wall Street, and adland rubbed its hands together as the money rolled in. Amazon’s value peaked at $39.4 billion and Yahoo!, the world’s biggest portal, reached a dizzying $125 billion. Elsewhere, a rash of new entrains replaced some of the traditional bricks-and-mortar bluechip occupants of the UK’s FTSE 100 index.

In the UK, with its narrow choice of mass communication channels, media owners found that competition for limited airtime and outdoor space meant they could sell to the highest bidder. There was even talk of secret higher rates being offered to the more gullible dotcoms. The cost proved unsustainable, and investors either wised up or lost their nerve.

The skeptics were slow to find their voices, but tales of bad management, naive business plans, overstaffing and massive overspending gradually began to filter through.  Suddenly, those previously hailed as heroes of the new economy were being viewed with suspicion by the markets. Continue reading →

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Advertising

Advertising 300x188 - Advertising

 

The advertising industry, as much as its own inventions. lives under the impression that it creates. Part of that impression used to be that advertising was a worthy profession based on much research into consumer behavior and even more understanding of it. Anybody who knows that women in New York use nearly 30times as much make-up as women in Vermont must surely know more about consumers than consumers know about themselves.

But the impression that the advertising industry has given in recent years has been rather different. It has appeared to be an industry obsessed with growth at almost any price and willing to follow any fad for a quick profit. Continue reading →

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