names

The Renaissance Of The Brand

There was a peculiar cult about in the 1980s which, for want of a better name, could be called “brand worship”. Its core belief was that brand names had a great and immutable value that most people had failed to appreciate. The cult found some of its keenest followers in Europe, which was stuffed with fine old-name products suffering a similar fate as its fine old-name aristocrats.

brand 300x188 - The Renaissance  Of The Brand

 

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Posted by admin in Business as a hobby, My Blog, 0 comments