This part of the consultation is used in cases where you doubt whether to accept a job offer.
Price: 500 EUR
Price: 500 EUR
Other of the oldest mnemonics in MARKETING. AIDA describes the stepping stones to successful communication:
The expenditure on ADVERTISING in a period expressed as a percentage of the total sales for the period. Most manufacturers believe that best promotion in newspapers and magazines for their products is a flattering copy in the editorial sections of the publication. More people make purchasing decisions on the basis of the prosaic recommendations of a well-respected correspondent than on the strength of a dazzlingly beautiful advertisement. A major part of the job of PUBLIC RELATIONS is to encourage such copy.
A way of achieving this at a price is to make advertisements look like editorial. Such “advertorials” are appearing in an increasing number of lifestyle magazines and always have the word “Advertisement” at the top. Continue reading →
A system of categorizing residential areas, commonly known by its acronym ACORN, developed in the late 1970s.
Within ACORN there are 39 different neighborhood types. They range from “agricultural villages” to “unimproved terraces with old people”; and from “recent private housing (young families)” to “older private housing (skilled workers)”.
ACORN is widely believed to provide a better basis for predicting consumer behavior than alternative methods of classifying HOUSEHOLDS – such as, for example, according to the occupation of the main breadwinner, ACORN has been used widely by banks and retailers to determine where to locate new outlets; and it has been much used by market researchers looking for samples for their questionnaires. Continue reading →
SECOND SESSION
Includes five parts.
PART 1 – To Stay or Leave Your Job?
This part of the session shows the pros and cons of the current work, as well as possible problems that may appear on the new one.