services

Starting A Business spread

starting 300x160 - Starting A Business spread

  1. Are you ready for a possible risk?
  2. How much you are open to solving problems.
  3. Are your assistants or partners reliable?
  4. Will there be demand for your products or services?
  5. Will there be additional costs or investments?
  6. Are expectations of profit justified? The result.

Price: 500 EUR

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Advertising

The expenditure on ADVERTISING in a period expressed as a percentage of the total sales for the period.  Most manufacturers believe that best promotion in newspapers and magazines for their products is a flattering copy in the editorial sections of the publication. More people make purchasing decisions on the basis of the prosaic recommendations of a well-respected correspondent than on the strength of a dazzlingly beautiful advertisement. A major part of the job of PUBLIC RELATIONS is to encourage such copy.

 

A way of achieving this at a price is to make advertisements look like editorial. Such “advertorials” are appearing in an increasing number of lifestyle magazines and always have the word “Advertisement” at the top. Continue reading →

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Customer Challenges

customerchallenges 300x188 - Customer Challenges

 

The fickleness or lack of dependability of today’s consumers may be partly because they are baffled by the huge choice they have and find it difficult to keep up with the constant flow of new goods and services onto the market. The complexity of 21st – century life makes it difficult, even inappropriate, to be consistent. The way people behave may not even be consistent with the values they espouse. For example, at demonstrations outside Nike Town outlets against the company’s use of underage labor in its outsourced manufacturing plants, some of the protesters sported Nike training shoes. Continue reading →

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